Why Seth knows more than just Internet companies

Seth Godin's blog has some of my favorite commentary on the net. What I really appreciate is how easily his ideas can be ported over to brick and mortar, service industry jobs. One idea I'm working on will probably have nothing to do with the net for the first year and yet almost everyone of Seth's points here applies to my ideas. Finance and healthcare industries that have continued to operate offline should follow his principals if they want to remain competitive. His blog should be one to watch if you are involved in any type of entrepreneurial endeavor, online or off.