This quick blurb on the BuinessWeek Tech Beat Blog talks about how messed up all the automated support is for PC companies.
I have been saying this to my clients (both insurance and tech) for awhile now and some of them are starting to figure it out. While I use a PC at work I really struggle to understand why more people don't use Apple products at home for their simplicity and ease of use. That said I think there is room in the marketplace for a PC company to use an Apple service approach. Gateway only failed because the service in their stores was as bad as calling their customer support line.
Tech Beat: Technology Blog on BusinessWeek Online